Smart, Strategic Pricing Bundle

“Austin’s advice has helped me as a freelancer in more ways than I can count. Since putting practical tips to work, I’ve broken up with troublesome clients, explored new fields, tripled in confidence, and nearly doubled my rates.” – Elissa W.

For setting freelance prices you’re really confident in...

Pricing can be tough for freelancers and consultants for various reasons:

• You feel conflicted about earning more.
• You don’t know your Survival and Dream Rates.
• You don’t have a process for calculating strategic prices.
• You feel insecure about your current rates, so charging even more? Ha.
• You’re not sure how to break the news about the rate increase to clients.
• You worry that your clients won’t agree to pay more and will leave you to find a cheaper alternative, which would put you in an even worse position than before.

And let’s not even get started on the mental hangups freelance folks have with money in general.

Just mentioning money is enough to make some solo service providers start sweating and looking for exits.

Even if you have a sneaking suspicion that you’re leaving money on the table and should revisit your prices, discomfort with pricing and money makes you drag your feet.

When it comes time to put numbers on a more complex project, your mind freezes like a bad television.

Later, when the client pushes back on those numbers, you fumble your response.

And what happens when we don’t proactively raise our prices?

• We continue to undercharge.
• We must work longer hours to make the money we need.
• Worst of all, we keep attracting price-conscious clients more concerned more with saving money than achieving valuable outcomes.

Ah, the many delights of freelance pricing!

The craziest thing about all this is that no one can underpay you without your consent.

It’s time to break the cycle and start charging what you’re worth.

The first step is so simple you can take it right now.

Give yourself explicit permission to want more money. Express that desire out loud: “I want more money.”

More money means more options, so the next step is building a strong emotional connection to what charging more would mean for your business and life:

• Making more money in less time
• Attracting value-conscious dream clients
• Building your savings faster and investing more
• Giving more to the people and causes you care about
• Freeing up ample time to work on the business, not just in it
• Securing the budgets you need to do your best work and delight clients
• Having the extra income for travel, passion projects, your mullet wig collection, or simply taking care of your people

Change your prices, change your life, right?

If you’re ready to do that, buy the Smart, Strategic Pricing Bundle and follow the instructions in the Read Me First doc.

Here’s what the Bundle includes:

• Read Me First Guide to get you oriented and focused
• Setting Smart, Strategic Prices Playbook ($49 Value) with the exact steps laid out
• Pricing Worksheets (Canva, PDF, Notion) ($29) to use while you go through the playbook
• Craft Your Rate Increase Email & Send It to Your Clients [PDF + Training Video] ($49 Value) for biting the bullet and notifying them effectively
• Emergency Toolkit of 15 Ways to Get Clients Fast (PDF + Training Video) ($49 Value) for finding the opportunities hiding in plain view
• Proposals - What to Include and Why it Matters [Training Video] ($49 Value) for crafting strong, hard-to-say-no-to proposals
• Smart Sales Process for Freelancers Who Need to Be Good at Sales (but Don’t Love It) [Training Video + Checklist] ($49 Value)
• Negotiation Cheat Sheet for Freelancers + Scripts ($29 Value), which is especially helpful for you if you don’t like to argue or debate
• Checklist - Best Practices in Your Client Agreements ($10 Value)
• Free 30-Day Trial in Freelance Cake Community for advanced freelancers ($99 value)

Other resources I’ve curated and included for you:

• Questions to Ask Before Choosing a Pricing Model ($5 Value)
• Types of Projects Where Charging Hourly Makes Sense ($5 Value)
• Sales & Follow-Up Cheat Sheet ($29 Value)
• 7 Freelance Pricing Models Guide, Plus Their Pros and Cons (PDF) ($10 Value)
• Free Money PDF ($10 Value)
• 12 Questions to Figure Out Your Money Beliefs ($10 Value)

Total Value: $491

This price is meant to be so laughably low that you think there must be some mistake. Nope. It’s real. If I can earn your trust by helping you change your prices and your life, then maybe one day you’ll be interested in one of my high-ticket offers.

Go ahead and buy the Smart, Strategic Pricing Bundle and go through the steps today.

About Austin L. Church, Author of Free Money

Hi, I’m Austin. I published a pricing and money mindset guide called Free Money in February 2024. The crazy positive reviews have convinced me that there’s a real, pressing need for some serious demystifying around this subject of pricing for creatives and consultants.

I’ve been freelancing since April 2009, and since 2015 I’ve been developing a straightforward and effective approach to pricing.

There was a lot of trial and error for me personally as I emerged from my own little crisis, caused in part by not raising my prices for two and a half years.

30 friggin’ months. Say whaaa???

In two short years, I went from having $20K and $30K months with my lean agency to having too many months in a row where we spent more than I earned.

The story about this crisis is worth reading in full in the first chapter of the book, so I’ll skip straight to the punchline here:

Pricing is a big deal for freelancers because it is the business lever each of us has the most control over.

I’m passionate about sharing a proven process that has worked for 100s of freelancers around the world, no matter where they live, what their background is, or what their specialization is.

The process isn’t theoretical. It actually works.

Follow it, and you’ll arrive at smart, strategic, sustainable prices.

Along the way, you’ll find your confidence surging.

More confidence comes through doing, not thinking about doing.

Take the next step now and buy the Smart, Strategic Pricing Bundle.